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E-commerce

E-commerce is the sale of products and services over the Internet. It is the fastest growing segment of our economy. It allows even the smallest business to reach a global audience with its product or message with minimal cost. The sale of products or services on your Web site can generate sales that will make the difference between success and failure. Even Walmart, the largest retailer in the world with one billion dollars sales per day, could not anticipate the increasing wave of Internet business. On the morning of November 24, 2006, their Web site broke down because it could not handle the volume of Internet orders
180 million people in the US use the internet at least once per month
In 2005 there were approximately 1.08 billion people worldwide who used the internet at least once a month. This is projected to grow to 1.8 billion in 2010
The online population has hit 73% of all U.S. adults
The average income of Internet households is over $66,790, making the Internet user a very attractive customer for you to target.

2010-07-17

Is an E-commerce Web site right for your business?

Probably. Much depends on the nature of your business.If you own a local bookstore, there are several ways to reach new customers, get them to know you better and have them keep coming back for more. You might want to offer notices of special promotions or readings by authors. Trust will become the cornerstone of building your e-business. As Warren Buffett has said, "If you don't know jewelry, know your jeweler."

A Web site doesn't need to exist solely to sell your product online. It could supplement the sales of your already established retail store. If you sell a unique product, such as wheat grass or gourmet chocolates, you might find success reaching others around the country (or the world, for that matter) who do not have access to these products in their own towns.

Using the Internet for conducting e-commerce will not assure you of being able to compete favorably with large established competitors. They already have the inventory, delivery and marketing systems in place, and they can deliver the groceries as cheap (or more cheaply) than you can. Yet, the beauty of the Internet is that it provides a global audience of potential customers and it never closes.

Your customers will have access to information about your business 24 hours a day 365 days a year. You can add pictures, audio, video, news, and so much more. Your customer will even be able to buy from you 24 hours a day. So, your Web site address should be promoted everywhere including your stationery, sales forms and advertisements.
sent by e-commerce jobs at 8:28 PM
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