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E-commerce

E-commerce is the sale of products and services over the Internet. It is the fastest growing segment of our economy. It allows even the smallest business to reach a global audience with its product or message with minimal cost. The sale of products or services on your Web site can generate sales that will make the difference between success and failure. Even Walmart, the largest retailer in the world with one billion dollars sales per day, could not anticipate the increasing wave of Internet business. On the morning of November 24, 2006, their Web site broke down because it could not handle the volume of Internet orders
180 million people in the US use the internet at least once per month
In 2005 there were approximately 1.08 billion people worldwide who used the internet at least once a month. This is projected to grow to 1.8 billion in 2010
The online population has hit 73% of all U.S. adults
The average income of Internet households is over $66,790, making the Internet user a very attractive customer for you to target.

2010-07-17

You Need an Online "Store"

Basically, you need an "online shop" to be an "e-tailer". (Don't fret. You may be able to outsource, or hire, a current store to work with you.) Your store will need a "merchant" account, or the ability to process your customers' credit card transactions over the Internet. This includes needing a "secure server", or that your online store be on a computer system that ensures that customers' credit card numbers cannot readily be read by people who are not supposed to read these numbers. You'll probably need some kind of online order form that customers can complete, in order to purchase your products. You may even want your the processing of customers' order to include processing the customers' credit card numbers right away while they're still online and connected to your Website.

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